Aspen One: Social Media & Influencer Strategy
I worked with Aspen One—the parent company of Aspen Snowmass, The Little Nell, Limelight Hotels, and Aspen Collection—to audit and refine their social media and content strategy, launch their first-ever influencer marketing program for the 2024–25 ski season, and develop processes for distributing influencer and creator content across marketing channels.
Cherry Bombe: Jubilee Wine Country Event Production
I produced Cherry Bombe’s Jubilee Wine Country, the indie media company’s celebration of women in wine and California culinary and agriculture, in October 2024. The weekend-long event featured two days of programming including keynote speakers Chef Dominique Crenn and Jeni Britton, a dine-around and wine tasting, a musical performance, book signings, a brunch featuring Napa Valley’s best bakers, sponsor activations, and an industry night happy hour.
Seed + Mill: 360° Brand Marketing
I strategized and executed an omnichannel brand marketing strategy for Seed + Mill, purveyor of artisan tahini and halva. The program included social media strategy and content creation, influencer gifting and paid partnerships, ambassador and affiliate program design, and a post-purchase email flow refresh. I also launched an editorial content series spotlighting female founders and led partnerships with talent and brands including Eden Grinshpan, Jake Cohen, Ottolenghi, Material Kitchen, and Raaka Chocolate.